A redesign of a biking app




My Role

Impel is an app originally designed to use within South America - providing GPS & SOS service, while creating a social network of fellow riders. One of the designers wanted to change the app for use in New York City.

The previous design has too much going on in terms of function that its hard to keep track of what this app does best.


How can I simplify the functions of this app so users have a clear understanding of the application’s purpose? How can I make this app relatable for bikers in New York City ?  

I focused on simplifying the user flow, creating new personas, and clarifying the purpose of this application. 

UX Designer | UX Researcher