A free non-profit company that teaches Adults how to read
Read Now is a non-profit company that teaches adults how to read. The founder has over 12 years of success in the area of Austin, Texas.
PROBLEM DEFINITION AND CONTEXT
I had an initial meeting with the CEO of the company. This will be the first website for the company and he has no specific direction on the aesthetic appearance or structural composition.
This website must meet all rules of accessibility. It will be designed for Adults who read at the 3rd grade level.
Read Now also wants a way to have a way for people to make donations.
APPROACH / SOLUTION
1. Research other non-profit companies websites to get inspiration on design and layout.
2. Work with Researcher and Developers to create a flawless accessible website.
3. All colors and typography need to meet accessible requirements while being age appropiate.
4. Create a donation page.
CUSTOMER + BUSINESS IMPACT
It is really important as a non-profit company to be able to receive donations in order to keep the business thriving. Read Now has 100% success rate with teaching adults how to read and we want to promote this accomplishment.
Head UX Designer | A team of 4 ( 2 Developers, 1 Researcher)
I started with researching websites that focus on non-profit companies, accessibility concern and functions, and have a donation section.
The most visually appealing websites have open space, larger font size, and buttons to indicate clear call to action.
Icons to support short text is an accessible way to convey an understandable message for the user.
All websites have a donation section. They are all accessible to use, gives the option of payment amount and reoccurring payments.
Clear call to action - Icons and short text
Room to Read
Sketches - Lo fi Wireframes
I approached wire-framing with the idea of readability
A simple layout with large images.
Boxes that have supportive images and icons.
Text that is effortless to comprehend.
Highlighting the 100% success rate with testimonies.
Explaining the heart of this company.
Style Guide - Color Palette
Design that meets W3C accessibility standards.
A classic color palette
Bold and light shades to support black and white text
Header & Footer
Working with icons and testing the validity of each one.
Color is used to place color blocking and call to actions.
More improvement on the Header and Footer.
The new designs are currently in development and being applied to the desktop website.
Creating the companies first website, the goal is to bring more awareness to the program : having more students and volunteers sign up.
The donation option will also allow this non-profit company to make more money in order to expand their business.
I loved working on this project and learning about all the ways a website needs to be accessible. Accessible design is about learning to design for all people and I look forward to applying what I learned to future projects.
I also strengthened my skills of working inside a team with developers and other designers.